Samuel Adams Announces 2017 Brewing the American Dream Craft Brewer Experienceship Winner


Craft Brewer Brazo Fuerte Selected for Sam Adams Mentoring Program


BOSTON ― October 10, 2016 ― Samuel Adams is pleased to announce that up-and-coming craft brewery Brazo Fuerte Artisanal Beer has been selected as the winner of the 2017 “Brewing and Business Experienceship,” a dynamic and invaluable coaching and mentoring program awarded annually to one outstanding craft brewer.


The Experienceship, which is a core part of the Samuel Adams Brewing the American Dream program, provides hands-on educational opportunities tailored to the winning brewery’s needs. As part of the program, the team at Brazo Fuerte Artisanal Beer will spend time at the Samuel Adams Boston Brewery for coaching and mentoring from a variety of Sam Adams experts and brewers involved in ingredients sourcing, sales and distribution, package design and more. They will also have the opportunity to brew a collaboration beer with Sam Adams brewers, and receive funding to attend industry events including The Great American Beer Festival. Additionally, Samuel Adams is providing a scholarship for Brazo Fuerte to attend the Pink Boot's Society cultural immersion tour: Beer, Bratwurst and Beyond.

Brazo Fuerte founder, Bev Armstrong, began home brewing 10 years ago with the goal of making great-tasting, high-quality post-activity (think sports) craft beer. Her commercial brews, which she began brewing in 2015, are moderate in alcohol content and use a variety of organic and innovative ingredients including green tea, goji berries, cacao and ginger to create rich, refreshing and unique sessionable beers.


Armstrong has received two loans through Accion, the microlending partner for Brewing the American Dream, and also benefited from the program’s coaching and networking, which ultimately helped her connect with a contract brewing partner. As one of only a few female African-American beer company owners and brewers in the country, Bev Armstrong is working towards building an eco-conscious, sustainability-oriented brewery and taproom in the Boston area.

“We’re really looking forward to working with Brazo Fuerte as part of our sixth Brewing and Business Experienceship,” said Jim Koch, brewer and founder of Samuel Adams. “The brewery and its founder, Bev Armstrong, bring together an important combination of passion and creativity, and I look forward to watching them grow and thrive. Some people find it counterintuitive that we are helping our so-called ‘competitors’ but I believe as independent craft brewers, we either all succeed together or not at all.”


 “Being chosen for the Brewing and Business Experienceship will help me to grow my brewery, and the timing couldn’t be more perfect,” said Armstrong. “I’m building out my team and making some important decisions about distribution and production schedules, as well as sourcing and storing raw materials. The coaching and mentoring from the Sam Adams team on these issues will be invaluable. I can’t wait to get started and am so grateful for the opportunity.”


Samuel Adams Continues to Support Fellow Craft Brewers

Other brewers who have participated in the Experienceship include New Jersey-based Flounder Brewing Company, San Diego, CA-based ChuckAlek Independent Brewers, Denver CO-based Brewery Rickoli, San Francisco, CA-based MateVeza, Rochester, NY-based Roc Brewing Co. Each brewery has released a collaboration beer with Sam Adams, and also received a loan through Samuel Adams Brewing the American Dream.  To date, the program has provided loans to more than 30 craft brewers across the country in an effort to continue to support the growing craft beer industry.


Samuel Adams is celebrating 32 years of brewing and despite the craft brewery’s success, Jim Koch hasn’t forgotten how hard it is to start and run a successful small business. That’s why he created Samuel Adams Brewing the American Dream, a unique program that provides the two things he wishes he had when starting Sam Adams: real-world business advice and a loan.


Since 2008, through the support of Brewing the American Dream, microlending partner Accion has lent more than $11.2 million to over 950 small food and beverage businesses. Just as important, the program has coached or mentored more than 6,000 entrepreneurs and helped to create or save over 3,800 jobs across the country. To learn more please visit:


Samuel Adams, Sam Adams, Samuel Adams Boston Lager, and Samuel Adams Brewing the American Dream are registered trademarks of The Boston Beer Company.


About Samuel Adams and The Boston Beer Company

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.


Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of world’s most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America's leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit



Brazo Fuerte Artisanal Beer (BFAB) is a new craft beer company that brews world-class, full-flavored session beers for active, passionate beer drinkers who enjoy the social aspects of sharing a “hard-earned” beer with friends after a day of activity and who care about the quality of what’s in the glass.


We are committed to sustainable business and brewing practices and we strive to make our beers with the best organic and/or local ingredients that we can find. Every beer is painstakingly crafted with high quality and distinctively flavored malts and hops to create a full-flavored session beer experience. Our beers are perfect for post-activity refreshment! And all have been crafted with flavors and aromas to perfectly enhance a great dining experience. Our brewer is a BJCP Certified Beer Judge, a Certified Cicerone® and is enrolled in the American Brewers Guild Intensive Brewing Science & Engineering Program.